I had a brother. His name was Sidney. I loved my little brother deeply, up until the day he died unexpectedly. That was possibly the worst day of my life. I decided right there and then that I had to build something special and dedicate it to him.

Sidney was a super stylish individual. He loved wearing fancy blazers. So I studied the game for years, honing my craft day in, day out till I had something I felt was worthy of his name, then I put in even more work and finally, King Sidney was born. The ultimate collection of ready to wear blazers for men who are out to make a serious impression.

Built on an ethos of world class craftsmanship using only the finest luxury fabrics sourced from all around the globe, there’s nothing in Africa quite like King Sidney. You don’t have to take my word for it though, you can ask any one of these guys instead.